Our friend Mattias Rendahl writes in to let us know about his new book:
The Cromalin Strikes Back - The Kenner Star Wars Packaging Design 1980-1982 book is now available for pre-order. 256 pages, thick softcover.Here are some sample pages that he's also provided:
Co-author: Ben Sheenan
Editor: Ron Salvatore
After 5 years of hard work, assembling photos and information from collectors and ex-Kenner employee’s all over the world, retouching hundreds of pictures, writing etc etc; THE CROMALIN STRIKES BACK is finally done, over 100 more pages than the first book (which also is available again after a third printing).
The sequel to A NEW PROOF: KENNER PACKAGING DESIGN 1977-1979 spotlights vintage Star Wars action figure packaging design through The Empire Strikes Back (1980-82) years. Explore insights into how proof cards were used at Kenner, a step by step guide to the action figure blistercard creation process, comprehensive checklists and explanations of known proof cards and Cromalins, along with former Kenner employee interviews and much more. Discover the pre-digital, old-school era of design that drove Kenner’s ground breaking toyline, and helped make it such a pivotal part of our pop culture world.
Both books are available for pre-order now. Will ship late November. https://www.dearpublications.se
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