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New Star Wars Content May Follow Marvel’s Netflix Deal

Posted by Dustin on December 10, 2013 at 09:43 PM CST is reporting that earlier today when Disney CFO Jay Rasulo was asked about the Marvel Netflix deal, he hinted at what's to come for possible new Star Wars content.

“You know obviously when we bought Marvel, and now I think everything I say about Marvel you can take a couple of years down the road and substitute the word Marvel for Lucasfilm,” said Rasulo. “But we really wanted to take this treasure trove of content and deliver it throughout the Disney ecosystem. That was our strategy. Buy this great content, use the existing ecosystem to deliver it all over the world in everything that we do. So of course we started with films.”


Rasulo added, “We wanted to build up to Avengers, have a big hit with Avengers, and then draft off of that and then start the same thing with other groups of characters. So that’s what we were doing on the studio side. You all know that that strategy has been incredibly successful. But then we started to look at television.”
Rasulo explained how they started first with own networks, developing content for both Disney XD and ABC. Then, he continued, “And we started to think more broadly, how can we continue to expand the value of this content in the ecosystem? And an original content deal with Netflix seemed incredibly consistent with their own strategy and very consistent with our strategy. We were ready to look outside of our own networks into a different form of distribution. So we did this deal with Netflix. I think it’s going to lead to great results. It’s a little bit like the Avengers strategy. It does origin series on four different characters who ultimately may well assemble.”

It looks like we're about to dive head first into a new era of exciting new Star Wars content both in creation and distribution. Will we reach Star Wars overload? Sound off below in our comments section!

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