Yesterday, Bleeding Cool reported
that Star Wars
Episode VII's codename was "Avco," after the Los Angeles theater that was the city's first cinema
to install Lucasfilm's THX sound-system technology. The website also provided convincing evidence, in the form of a screenshot of a LinkedIn page belonging to a film crew member whose past projects included "Avco at Lucasfilm."
Later in the day, MakingStarWars posted
a picture of an industry newsletter listing "Star Wars Ep 7 aka AVCO" as one of several films in pre-production. The full newsletter is available here
. See page 8 for the Avco mention.
MSW also posted a screenshot from a second LinkedIn user's profile that listed one of their current job as "H&S Advisor (Stunts) at "AVCO" Foodles Productions (UK) Ltd." This tracks with a rumor
we heard last August about "Foodles Productions" being Episode VII's production codename.