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Disney Book Catalog Reveals Plans For Promoting Star Wars Rebels

Posted by Eric on September 26, 2013 at 10:44 AM CST

Knights' Archive spotted information about the Star Wars Rebels promotional and marketing campaign on the Edelweiss catalog page for one of Disney's Rebels tie-in books. Here's what is in store for next year in the months leading up to the premiere of the series:

TERRIFIC TEASERS: Four short-form interstitials will release in Summer 2014, introducing viewers to the characters of Star Wars Rebels. In Fall 2014, a one-hour debut special will air on Disney Channel and Disney XD, followed by the series rollout on Disney XD.

SUPER SYNERGY: Star Wars Rebels will have A-level company-wide marketing in Summer/Fall 2014, as well as a huge push across consumer product divisions, including digital, electronics, toys, apparel, stationery, and home furnishings.
We'll continue to bring you updates on these four "interstitials" and Disney's "A-level" marketing plans for Star Wars Rebels.

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