Disney hosted a VIP event for the press last night, and the big news out of that event is that the company will be hosting May 4th events in its stores with activities for children, Star Wars music, and exclusive memorabilia. Here's the description of the in-store events from a PDF provided by Disney:
On May the Fourth, Guests will be introduced (or perhaps, re-introduced) to the story and characters of Star Wars Episode IV: A New Hope. In-Store events and an exciting Disney Store-exclusive product launch are in the works.
For starters, the first 100 Guests who visit the Store will receive a Limited Edition Star Wars pin perfect for starting or adding to an existing collection.
Then, kids ages 3 and up are invited to learn about the “Ways of the Force” where they can:
But that’s not all! Throughout May, Guests will be introduced to characters from the classic film with a collectible trading cards giveaway each week, available while supplies last. Best of all, May 4 will celebrate the launch of Disney Store-exclusive Star Wars merchandise.
- Discover the Jedi Mind Trick and learn how Obi-Wan Kenobi uses it to serve the greater good
- Master a Lightsaber through hands-on training
- Help Luke Skywalker destroy the Death Star through an interactive experience on the Media Wall
- Participate in a Medal of Bravery Ceremony
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