From the Fantasy Flight Games website:
May the fourth be with you! The Star Wars™ Game Experience, May 3rd–5th at the Fantasy Flight Game Event Center in Roseville, Minnesota, is an unforgettable weekend of gaming in a galaxy far, far away. With competitions, RPG events, developer presentations, special guests, and much more, the Star Wars Game Experience is a must for fans of great Star Wars gaming.
The first 150 early registrants will receive exclusive gifts: A souvenir T-shirt, a commemorative draw-string dice bag, and a custom name badge!
In addition to the 2013 Star Wars: The Card Game and X-Wing Regional Championship kits, other prizes include Kotobukiya fine art statues!