Target is using the Force to connect with consumers this fall.
The Minneapolis-based retailer is unveiling a tribute to Star Wars fandom that features an interactive website offering users a spot in the galaxy as well as an in-store shop with exclusive merchandise.
As part of a partnership with Lucasfilm, Target will collect Star Wars memories, like lightsaber battles and Chewbacca impersonations, through a microsite called SharetheForce.Target.com. Users can submit photos and videos to the site from Facebook and Instagram in exchange for a unique set of galactic coordinates indicating where their memories will be housed.
After Target collects the submissions, Lucasfilm will archive the memories to make them permanantly accessible to fans. There is currently no set end date for entries.