The Walt Disney Company's Disney Consumer Products unit, which handles merchandising for Disney's intellectual properties, has announced its plans for this year's D23 Expo, the annual event for Disney Fan Club members. This is the first D23 since Disney acquired Lucasfilm Ltd., and with it the Star Wars
IP, and the company plans to offer attendees an interesting Star Wars
experience. Here's part of the DCP announcement
Disney Consumer Products (DCP) will give Disney?s most loyal fans an up close look at an extensive collection of interactive experiences and merchandise that celebrate Disney, Marvel, and Star Wars timeless characters. Disney fans will have the chance to follow their favorite products from ?sketch to shelf? and learn how Disney Consumer Products extends storytelling from character and content extension to product development through featured discussions, art and sculptures, and final product displays.
Star Wars at D23 Expo!
For the first time at the D23 Expo, Star Wars fans can have access to experiences created for them by Lucasfilm and Disney. Darth Vader: The Evolution of a Villain, located in the DCP pavilion, showcases the development of the iconic villain from early concepts to striking realization. Crash Course in the Force: Star Wars Saga 101, presented by Lucasfilm?s resident authority Pablo Hidalgo in Stage 23, will give Star Wars newbies and experts alike a thorough grounding in all matters of the Force and the Star Wars legacy.
D23 takes place from August 9 to 11, 2013 at the Anaheim Convention Center in California.