Jay Rasulo, Chief Financial Officer of The Walt Disney Company, shared an optimistic view of the the company's plans for the Star Wars
franchise during an investor conference today, according to Variety
. He described Star Wars as an "evergreen property" and said, "the market is extremely hot for everything Star Wars
"The sky's the limit," Rasulo said in describing the franchise's potential. "There's incredible flexibility. It's an unbelievable palette to create from."
When it controlled the Star Wars
license on its own, Lucasfilm focused mainly on U.S. licensing deals, which limited the reach of merchandise, video content, and other products. But that's going to change, Rasulo said, when Disney's own licensing operation begins "brokering deals" next year to increase the franchise's global reach.
There are also plans to expand Star Wars
"into housewares and other merchandise categories," much like what has happened with products based on the Marvel universe.
The company still intends to release a Star Wars
film every year. Sequel trilogy installments will alternate with what Rasulo called "origin story film[s]"
You can read Variety
's full report on Rasulo's conference presentation here