Disney+ Star Wars Concept Art Takeover Preview
As announced earlier this week, Disney+ will honour the artistry of Star Wars with concept art takeovers on the service. This is the first design refresh for Disney+ since launch and it brings to life the immersive nature of the platform’s unique dedicated brand pages.
On Friday, May 1st, the Disney+ homepage carousel will feature Star Wars concept art from the legendary Ralph McQuarrie from his 1975 painting of the droids in the desert. For the first time, fans will be able to navigate to a dedicated brand page directly from carousel art. Once immersed in the Star Wars brand page fans will be treated to an adaption of character art from the Star Wars Celebration 2019 commemorative mural by Jason Palmer and other celebrated artists.
The concept art takeover continues on May the 4th with each film and series’ artwork updated to feature its original concept paintings. From “Star Wars: A New Hope” to “The Mandalorian,” the updated art will be available for the following titles:
Episode IV - A New Hope (1977)
Episode V - The Empire Strikes Back (1980)
Episode VI - Return of the Jedi (1983)
Episode I - The Phantom Menace (1999)
Episode II - Attack of the Clones (2002
Episode III - Revenge of the Sith (2005)
Episode VII - The Force Awakens (2015)
Episode VIII - The Last Jedi (2017)
Star Wars: The Clone Wars (series)
Star Wars: Rebels
Star Wars: Resistance
Executive Quote from Michael Paull, President of Disney Streaming Services...
“The unique brand-centric architecture of Disney+ gives us the opportunity to get creative with how we showcase and engage fans around the content. As part of the “May the 4th” celebration we partnered with the teams at Lucasfilm to honor the artistry of Star Wars and bring their vision to life on Disney+ by showcasing the incredible concept art from over four decades of the beloved saga.”
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