FOR IMMEDIATE RELEASE
IGLOO LAUNCHES NEW, EXPANDED COLLECTION OF PLAYMATES, DRINKWARE AND COOLER BAGS INSPIRED BY STAR WARS™ TO CELEBRATE STAR WARS™ DAY
May the 4th Be With You
May 4, 2021 (Katy, Texas) – Today, Star Wars™ Day (known by fans as “May the 4th”), Igloo announced the expansion of its collection of Playmate coolers, softside coolers and stainless steel drinkware inspired by the globally loved Star Wars saga. Each of the nine new special-edition styles features custom artwork depicting fan-favorite characters and comic book excerpts while expanding upon Igloo’s previously released Star Wars Playmate and drinkware collection. Igloo’s entire Star Wars-inspired cooler collection is available today at igloocoolers.com/starwars.
“It’s always a blast working with Lucasfilm, and this time it was exceptionally so,” said Brian Garofalow, Chief Marketing Officer at Igloo. “Together, we got to create nine amazing brand-new cooler and tumbler styles, including our very first Star Wars-inspired cooler bags, for fans on Star Wars Day so they can keep their food fresh and drinks cool on any adventure in this galaxy.”
The new Igloo Star Wars-inspired cooler collection includes a 7-quart Playmate Pal (fitting up to nine 12-ounce cans), two 28-can Daypack cooler backpacks, a 16-can Lunch Pail cooler bag and five Stainless Steel Can Tumblers. All styles feature detailed custom artwork perfectly capturing loyally beloved characters or showcasing a fun Star Wars comic book excerpt. Whether fans align with the light side or the dark side, there’s a cooler for everyone.
Igloo’s entire Star Wars-inspired collection of new and previously released coolers, ranging from $19.99–$59.99, can be purchased now on igloocoolers.com/starwars, while supplies last.
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Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.