Looks like The Clone Wars is now the ultimate power on cable television as the double shot premiere last week earned Cartoon Network some great ratings. See below for press release details via TVbythenumbers.com:
Cartoon Network’s one-hour Season 2 premiere of Lucasfilm’s STAR WARS: THE CLONE WARS—Rise of the Bounty Hunters (Friday, 8 p.m.) earned double-digit ratings and delivery gains among all kids and boys demos compared to the same time period last year.Kids 2-11 delivery (1,276,000) increased by 14%, kids 6-11 delivery (969,000) by 19% and kids 9-14 delivery (798,000) by 23%. Even more impressive, boys 2-11 delivery (1,098,000) grew by 28%, boys 6-11 delivery (873,000) by 33% and boys 9-14 delivery (725,000) by 31%.
Overall, Friday night’s complete prime time performance (8-10 p.m.) charted significant ratings and delivery improvement across all targeted demos—triple-digit increases among kids 6-11 and kids 9-14—compared to the Friday prime time average across 3rd Quarter ’09. Kids 6-11 prime time delivery (781,000) jumped by 108% while kids 9-14 delivery (636,000) jumped by 109%. Boys 6-11 prime time delivery (701,000) advanced by 134% and boys 9-14 delivery (579,000) by 126%.
Across the first week of 4th Quarter ’09, Adult Swim once again ranked #1 in total day delivery of key young adult demos, out-performing all other basic cable networks among adults 18-34, adults 18-24, men 18-34 and men 18-24. Highlights from the late-night network’s weekly performance include a 16% delivery increase among adults 18-34 (459,000) and a 21% delivery increase among adults 18-49 (624,000). Adult Swim programming accounted for 21 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.
The original BBC comedy hit THE OFFICE (Friday, 12 a.m.) continues to perform well for Adult Swim, earning 56% delivery growth among adults 18-34 (361,000) and 15% delivery growth among adults 18-24 (144,000), compared to the same time period in 2008.
Adult Swim’s newest original series TITAN MAXIMUM (Sunday, 11:30 p.m.), from creators Seth Green, Matthew Senreich and Tom Root, also charted solid growth compared to the same time period last year. Adults 18-34 delivery (781,000) increased by 19% while adults 18-24 delivery (471,000) increased by 41%. Delivery gains among men 18-34 (580,000) were even stronger, improving by 27%. The strongest gains were earned by men 18-24, with delivery (405,000) and ratings (2.8) both increasing by 87% vs. last year.
UPDATE: Our friends to the north tuned in to the Season 2 premiere in high numbers as well, though it doesn't seem as though they got 2 episodes. Click here for Canadian ratings news at ChannelCanada.com that put The Clone Wars at #1 in it's time slot on Teletoon. (airing Friday nights at 8:30 ET/PT))