Business Week Counts Lucas' Money Posted By Joshua on May 4, 2005
Business Week has a new article today on how Lucas is certain to make money with Revenge of the Sith. Here's a clip of the article:
The big hope, of course, is that the new Star Wars installment will reclaim some of the early films' charm and action, leaving behind Episode II's dopey characters and pointless plot. And Time Magazine did call it "darker, scarier, better." But "darker and scarier" has already earned the film a PG-13 rating, which means a smaller potential audience than its PG predecessors had.
"What [the rating] will do to this film is anyone's guess," says Paul Dergarabedian, president of box-office tracker Exhibitor Relations. Still, he predicts that Star Wars: Episode III will do "very big business, enough to jump-start what has been a slow box office so far this year."
Doing very big business in a lackluster year isn't that great an accomplishment. But it may not matter to the 61-year old Lucas, who has told intimates that he hopes to start making smaller, more artistic movies. And Star Wars won't be orphaned anytime soon. The Jedi master is planning two cartoon series based on his franchise, which will be created by a new Singapore-based animation studio that Lucas announced last summer -- even though top animation officials are already housed at Lucas' Skywalker Ranch in California.
Lucas is also at work on remastered versions of the entire Star Wars series, to be released down the road in high-definition video. Never let it be said that Lucas is anything but a force when it comes to getting every cent out of his franchise.