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New Kids Footwear & Accessories On The Way

Posted By Mike on February 8, 2010

Check out the intro below from the press release at SW.com:

"Single Licensing Agreement Enables Payless ShoeSource and Stride Rite Children's Group to Develop Separate Product Lines Using Exciting Characters and Logos

Collective Brands, Inc. and Lucasfilm Ltd. announced today a multi-year licensing agreement that will transport both Payless ShoeSource and Stride Rite Children's Group customers to "a galaxy far, far away" with the development of exclusive product lines based on Star Wars and Star Wars: The Clone Wars. The beloved brand -- top-rated with boys in the U.S. -- will be featured on footwear collections in the United States and internationally where the Payless and Stride Rite brands are currently sold.

Under the terms of the agreement, Payless and Stride Rite will have access to Lucasfilm's rich asset archive including logos, characters, creatures and aliens from all six live-action Star Wars films, as well as the animated Star Wars: The Clone Wars movie and TV series, which airs on the Cartoon Network. Under this single agreement the creative assets will be leveraged to create children's product lines in both business units; however the product design, development, and marketing will be executed separately, allowing each business unit to create distinct collections targeted to their specific customer segments and selling channels."



Click here for more details in the full press release at the main site.


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[Latest News - News Archives]
Rebelscum Breast Cancer Awareness Charity Patch
Posted By Philip on November 25, 2014:
Thanks to everybody that ordered patches. I sent a check for $1,600.00 to the National Breast Cancer Foundation on Monday. While it's not as much as I hoped for, it's still very much appreciated. They will remain for sale in the store for anybody that still wishes to purchase them. Details after the jump.



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