Adidas keeps finding ways to make me feel out of the loop when it comes to technology. The Escapist is reporting on a new augmented reality shoe coming to the Adidas Originals line later this year. I have no idea how to re-word this so see below for a description from the source article.

"Augmented reality is just what it sounds like: reality augmented by some virtual element. Games like Ghostwire use augmented reality, but another common form involves holding real world objects up to a computer's webcam. The objects will have some type of symbol or code that is read by the webcam and associated software, which will then display an image or play a video on-screen, making it appear to exist in real life through the computer and therefore "augmenting" reality.

The new Adidas shoe will have this code on its tongue. When held up to a webcam, an entire virtual world is displayed, sort of like a "pop-up book" which is navigated through the shoe. Three videogames that can be played through the shoe are being developed by a company called xForm: a skateboarding game, a Star Wars-like game, and a music game. Exact controls haven't been revealed, but Chris Barbour, head of digital marketing for Adidas Originals, says: "you can use your shoe to control the angle and depth of view and zoom in and out, giving a 3-D sense of perspective," hinting that the tilt of the shoe will be the control method. As long as they don't involve tying and untying shoelaces over and over."


OK, so the article does not say that the game will be an official Star Wars game but uses the term, "Star Wars-like." I'm going to actually guess that this will be an official Star Wars game of some sort considering a few factors: there's already a Star Wars Adidas clothing line, Addidas just recently rolled out the Death Star Application, and we all know George Lucas enjoys being on the cutting edge of new technology. Either way, I'm sure we'll here for sure sooner or later. When we do, we'll be sure to let you know!