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Burger King Star Wars Promotion Criticized

Posted By Britany on May 24, 2005

USA Today reports:

The Force may - or may not - be with Burger King's latest Star Wars-themed Kids Meals.

One day after a record-shattering weekend for Star Wars, Episode III: Revenge of the Sith, an advocacy group is asking Burger King to stop the tie-in of its Kids Meals with the film because it is rated PG-13.

The same group, Dove Foundation, got McDonald's 13 years ago to apologize for "confusion" from its promotion of PG-13 Batman Returns with Happy Meals. Now, it's going after BK's latest Kids Meal promotion - targeted at kids ages 4 to 9. The meals feature characters from Sith or other Star Wars films.

"When Burger King puts that in a Kids Meal, there's an implicit endorsement of the movie," says Dick Rolfe, chairman of Dove Foundation.

Thanks to skylover and Arkbear for the alerts.

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