Clones Trailer Gets Wide Release With Harry Potter Posted By Scott on November 7, 2001
The third trailer for Attack of the Clones is going to get a lot of exposure by being attached with Harry Potter. (Note the second one is on the internet on the 9th.) Variety reports:
As if audiences needed any more enticement to line up for ""Harry Potter and the Sorcerer's Stone,'' George Lucas' production company said Tuesday it would ship theaters a new trailer for ""Star Wars: Episode II -- Attack of the Clones'' to show before ""Harry'' on Nov. 16.
The move follows last Friday's bow of the first 60-second ""Clones'' teaser, titled ""Breathing,'' which preceded the Disney/Pixar toon ""Monsters, Inc.'' before launching on the Internet.
Six months before its opening next spring, ""Clones'' has aligned itself with two of the biggest 2001 titles -- a more high-profile approach than that taken in 1998, when trailers for ""Star Wars: Episode I -- The Phantom Menace'' played before the likes of domestic dud ""Meet Joe Black.''
The second teaser wave also gives Lucasfilm another chance to win over audiences who were left confused or unimpressed with the first teaser. Picking up where ""Breathing'' left off, the new trailer is more than 2 minutes long and features new footage and dialogue, Lucasfilm said.
Warners is plotting a record-setting launch for ""Harry Potter (news - web sites)'' on well beyond 3,500 engagements, which would represent at least 7,000 screens. A top distribution executive dismissed widespread industry talk of 8,000 screens, but said the number made final next week ""will definitely set records for engagements.''