Women, girls, geeks, lend me your ears... or eyes, whatever, either way, exciting news abounds! The online store for the Her Universe line is now open and ready for business. Break out the credit cards and start a lemonade stand, you're going to want at least one of these shirts if not all of them.

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Recognizing the ever-increasing number of female science-fiction fans, actress Ashley Eckstein, the voice of Ahsoka Tano in the hit animated series, Star Wars: The Clone Wars, has created Her Universe™ a new line featuring fashionable, female–focused apparel and products for fangirls. Partnering with The Araca Group – a leading production and merchandise company – has entered into a multi-year agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars products, to be made available at conventions throughout the country and online at the official Her Universe online store and website at www.heruniverse.com.


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“Wanting to give female fans a voice and affirm that they play an important role in the world of Star Wars and science-fiction, we created the Her Universe brand especially for them. We are excited to outfit fangirls of all ages – to give them the confidence to step into the spotlight and express their own fandom,” says Eckstein. "Ever since we announced Her Universe, the outpouring of support from the fans has been incredible. We are also creating a Her Universe community, a place for their voices to finally be heard."

“Ashley is such an enthusiastic emissary of the Star Wars brand, and we are so excited that she’s taken the lead on this exciting new initiative,” said Paul Southern, Lucas Licensing’s Sr. Director of Domestic Licensing and Marketing. “She has her finger on the pulse of what our female fans want to wear.”

Described playfully as “geek chic,” the new Star Wars line from Her Universe gives fangirls the opportunity to show that the Force is strong with them! The Her Universe line will be available at San Diego Comic-Con in July and at Star Wars Celebration V in Orlando, Florida in August where fans can also meet Eckstein. You can learn more about Her Universe and purchase product at the online store by going to www.heruniverse.com and by following Eckstein on Twitter and visiting the Her Universe Facebook page.

If you would like more information on Her Universe or to schedule an interview with Ashley Eckstein, please contact Dan Madsen at pr@heruniverse.com.
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Check back on Friday for an exclusive interview with Ashley!