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NY Times Profiles Ashley Eckstein, Her Universe

Posted By Eric on October 12, 2012

As New York Comic-Con kicks off and Ashley Eckstein prepares to co-host MTV Geek's live-streaming coverage of the convention, The New York Times has posted a profile of Eckstein and her company, Her Universe. As regular TFN readers know, Her Universe, which won the Rebelscum 2012 Licensee of the Year award, has been firing on all cylinders this past year with its ever-expanding merchandise lines inspired by franchises like Star Wars, Star Trek, Doctor Who. Here's a quote from the story by the Times' Gregory Schmidt:

As a longtime sci-fi fan, Mrs. Eckstein felt she could offer something that her fellow fan-girls were craving with Her Universe, which is expected to reach $1 million in sales this year and turn its first profit. “In my research, I found that 80 percent of consumer purchases are made by women,” she said. “Why wouldn’t you pay attention to women?”

Shelley Solomon, a New Yorker who attends New York Comic Con every year with her sister, said Thursday that she has noticed the new efforts.

“It’s hard to find women’s clothing; you have to try boys’ sizes,” said Ms. Solomon, a fan of science fiction and fantasy. “They finally realize that women are into this stuff.”


Click here to read the rest of the story. Congratulations to Ashley and the Her Universe team for this great exposure!


Related Stories

March 14, 2013   Ask Ellen Column Live At Her Universe
February 25, 2013   Her Universe Launches The "Year of the Fangirl"
February 2, 2013   Fashion Designer Spotlights Ashley Eckstein
January 30, 2013   Her Universe Valentines Day Exclusives
November 20, 2012   Her Universe Cyber Monday Deals
October 9, 2012   New Fashion Apparel From Her Universe
September 6, 2012   Her Universe Photo Shoot
July 18, 2012   SDCC: Ashley Eckstein Blogs About The Her Universe Panel
July 3, 2012   SDCC: The 2012 Her Universe Panel
May 21, 2012   New Items From Her Universe Available Today





[Holonet - News Archives]
Her Universe Unveils New May The Fourth SW Products
Posted By Eric on May 1, 2013:
Six new items go on sale on May 4th

Star Wars Day Approaches: Prepare For The Puns
Posted By Eric on April 29, 2013:
SW Blog guest post from a TFN writer

USA Today Conducts ROTJ Retrospective Interviews
Posted By Eric on April 29, 2013:
Updated! McDiarmid, Bulloch, and others weigh in

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