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Star Wars Web Browser Posted By Joshua on February 21, 2001
The Business Wire reports on the Star Wars web browser available on the Official Site (check it out here) and the company behind it:
MediaBrowser Inc., an Internet software and new media company, announced today it has launched an expanded Branded Web Browser Program to complement the company's existing product offerings.
As the leader in affinity-branded and video-enabled web browsers, MediaBrowser has developed more than 50 customized browsers for over a dozen high-profile brands, including World Wrestling Federation (NYSE:WWF - news), Nintendo of America, Lucasfilm (Star Wars), FUNimation Productions (Dragon Ball Z), Colleges.com, SFX Motorsports (NYSE:CCU - news), and the New York Jets. The company is now offering a scalable, one-stop solution for cost-conscious companies looking to launch fresh and compelling integrated digital marketing campaigns.
Now, from one resource, a company can combine online advertising, promotions, and targeted e-mail campaigns into a single custom browser platform. This multifaceted marketing program offers clients a branded, graphic-rich, video-enabled web browser; rich media banner advertisements and dynamic sponsorship links; CD-ROMs loaded with free software and video content; rifle-targeted text or graphic email campaigns; and mounds of demographic and usage data.
""Forrester Research recently reported that traditional U.S. companies will spend $63 billion annually on digital marketing by 2005. This doesn't mean just banner ads, but 'multifaceted marketing campaigns that integrate online advertising, promotions, and e-mail strategies','' said Mike Siewruk, MediaBrowser CEO. ""MediaBrowser is at the forefront of this evolution with its browser-based online marketing platform.''