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Catching Up With SW: The Old Republic

Posted By Mike on August 5, 2012

Beyond the big news announcing that Star Wars: The Old Republic would be going free-to-play up to level 50, SWTOR.com was rather quiet again this week. In their defense, following news of that magnitude, did they really need to add anything else? This week's round-up will focus more on the reaction around the web more than it will bring any other big news items to the table.

The BBC notes that SWTOR subscriptions have dipped below the 1 million mark thus prompting the free-to-play shift...

"The President of EA Labels Frank Gibeau said the Star Wars game would still break even so long as it maintained 500,000 subscribers, but admitted that its current performance was "not good enough".

"The message from players exiting the game is clear, 40% say they were turned off by the monthly subscription and many indicate they would come back if we offered a free-to-play model," he told analysts, according to a transcript of the conference call provided by the Seeking Alpha financial news site.

"Our plan now is to pivot and provide a two-tiered pricing plan, which will make the game more accessible and grow the audience."

The new scheme will allow users to explore the online title's first 50 levels at no cost, although they will not have access to all its features."

Click here for the full article.

GameSpy.com has a nice article detailing "The Old Republic's Long Road to Free-to-Play."

The New York Times reports that EA is still forecasting growth for 2013 despite a decline in profits and despite its current MMO struggles. Similar articles can be read at VentureBeat.com and at BusinessInsider.com.

Forbes provides a couple posts regarding Star Wars: The Old Republic in reaction to last week's big news. One likens the news to cancelling the game while the other takes a look at shortcomings within story-driven MMOs.

Make sure to visit DarthHater.com for a variety of detailed posts concerning, and breaking down, the free-to-play shift.

Jumping back to the Community News area of SWTOR.com, we have your weekly Community Round-Up for August 1st and a reminder of scheduled maintenance on August 7th.

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September 9, 2012   Catching Up With SW: The Old Republic
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July 29, 2012   Catching Up With SW: The Old Republic
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