Posted by Chris on November 5, 2021 at 01:35 PM CST
Cross-Portfolio Advertising Brand Campaign Kick-off Commences at Launch
SAN FRANCISCO, CA, - November 5, 2021 -- Today, Meta Quest and ILMxLAB, Lucasfilm’s award-winning immersive entertainment studio, announced a limited-time, special preview of Star Wars: Tales from the Galaxy’s Edge coming to the Downtown Disney District at the Disneyland Resort in Anaheim, California from Friday, November 21, 2021 - January 5, 2022. The experience will be located at the western side of the district, near Star Wars Trading Post. Additionally, a specially produced segment of Tales from the Galaxy’s Edge experience will be featured during Disney Parks Magical Christmas Day Parade on ABC, Saturday, December 25, 10am ET/9am PT.
"We are excited for guests to virtually experience Seezelslak's Cantina and meet Mubo (Owner of the Droid Depot!) at the Downtown Disney District activation,” said Jose Perez III, Director. “ILMxLAB worked diligently expanding the story of Star Wars: Galaxy's Edge and we all hope our guests have a wonderful time visiting the strange and beautiful planet of Batuu in VR."
Experience Details:
Where: Downtown Disney District at the Disneyland Resort
When: Available daily, November 21, 2021 - January 5, 2022
Hours: Noon to 8:00 pm
Guests must wear face coverings for this experience. For more information and to view important details, visit: https://disneyland.disney.go.com/experience-updates/. Must be 13 years or older to experience. Staff members on-site can assist guests who want to reserve a time to come back to participate or direct them to queue up outside the building. Subject to capacity availability. Subject to restrictions and change without notice.
“One of the most exciting aspects of Quest 2 is stepping inside of beloved entertainment experiences. Launching the Star Wars: Tales from the Galaxy’s Edge activation right in the heart of Downtown Disney District takes this concept of immersion to a whole new level, said Dave Kaufman, Global Director of Marcom, Meta Quest. We can’t wait for guests to explore Batuu in VR, and we’re thrilled to collaborate with the teams at ILMxLAB and the Disneyland Resort to bring this experience to life, totally complimentary to visitors at Downtown Disney District.”
The hands-on preview will showcase a short version of ILMxLAB’s virtual reality experience Star Wars: Tales from the Galaxy’s Edge, which expands the world of Batuu like never before. Once inside the Quest 2 headset you will be immersed within sweeping 360 views of the Star Wars galaxy. Be prepared to meet some of your favorite Star Wars characters, new and old, as you take on new adventures throughout the wilds of Batuu! This a complimentary experience, based upon space availability.
The full adventure of Star Wars: Tales from the Galaxy’s Edge is available now on the Oculus Quest Store.
As part of the relationship, Oculus has sponsored a multiplatform brand campaign with Disney Advertising Sales. The cross-portfolio program begins November 21, 2021, across ABC, ESPN, Hulu, Freeform, FX and NatGeo, with creative spotlights on each brand’s social channels.
“Across Disney, we work to bring our guests and viewers surprising and delightful moments to enhance their experience across all of our businesses. By tapping our best-in-class storytelling and technology, we developed one of the most custom and unique experiential activations to date,” said Marco Forte, Senior Vice President, Disney Advertising Sales. “The Quest 2 experience marries the magic of our iconic Parks and the fandom of Lucasfilm, powered by the technology of Meta Quest, and amplified by Disney Advertising Sales’ unrivaled portfolio of linear, streaming and social platforms.”
ILMxLAB Online
Twitter: @ILMxLAB
Instagram: @ILMxLAB
Facebook: ILMxLAB
Join the conversation with #StarWarsTales
ABOUT ILMxLAB
ILMxLAB is Lucasfilm’s award-winning immersive entertainment studio, pioneering a new era of interactive storytelling through virtual and mixed reality experiences. Working with acclaimed creators and designers, ILMxLAB creates living worlds, inviting you to step inside and become the hero of your own personal adventure.
ABOUT DISNEY PARKS, EXPERIENCES AND PRODUCTS
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s
powerful brands and franchises — including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic — into the daily lives of families and fans around the world to create magical memories that last a lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia; a top-rated cruise line with four ships and plans for three more to be completed in 2022, 2024 and 2025; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and two award-winning guided tour adventure businesses. Disney Imagineers are the creative force behind Disney theme parks, resort hotels and cruise ships globally.
Disney Consumer Products, Games and Publishing includes the world’s leading licensing business; one of the largest children’s publishing brands globally; one of the largest licensors of games across platforms worldwide; and consumer products at retail around the world.
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