If you think Ashley Eckstein and Her Universe are all about t-shirts and purses, you've got another thing coming. Her Universe is teaming up with Nerdist Industries to present a "Geek Couture" Fashion show, and design competition at this years San Diego Comic Con.
Not sure what we're talking about? Just watch this video below of Ashley transforming into one of the hottest Vader inspired fashion models around! Be sure to read the full press release below for details on how to enter, and find out what the cool prizes from Hot Topic are!
HER UNIVERSE TO PRESENT FIRST-EVER FULL-SCALE "GEEK
COUTURE" FASHION SHOW AND DESIGN COMPETITION-THE
HER UNIVERSE FASHION SHOW- DURING COMIC-CON
INTERNATIONAL: SAN DIEGO 2014
Two winners will be chosen to design a Her Universe Collection to be sold at Hot
Topic - Nerdist Industries to Produce and Distribute Fashion Show
NEW YORK, NY- March 17th, 2014- Fashion Week is coming to Comic-Con International: San Diego (Comic-Con) this year! Her Universe™, the groundbreaking sci-fi fashion apparel line announced today that they have joined forces to bring the first-ever full-scale "Geek Couture" fashion show and design competition,The Her Universe Fashion Show, to Comic-Con 2014 - the premier comic book and popular arts convention in the world. This premiere event is scheduled to take place during the convention, July 24th, at the Manchester Grand Hyatt Hotel in San Diego just a few minutes' walk from the San Diego Convention Center. Fashion retailer Hot Topic, a Her Universe partner, will be providing two grand prizes for the winning fashion designers - an opportunity to co-design, with Ashley Eckstein, an exclusive Her Universe fashion collection for Hot Topic. In addition, event partner, Nerdist Industries, will produce all video and media distribution of the event.
What makes this inaugural Her Universe Fashion Show during San Diego Comic-Con even more special is that Her Universe is offering fans and amateur designers, male or female, the opportunity to submit their own women's fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. Designs must be fashions, not costumes, and can be "geek couture" or ready-to-wear outfits. Designers, 18 years and older, can submit designs to be considered for the fashion show starting today at HerUniverse.com. Thirty contestants will be chosen to participate in the show. The chosen designers can wear their own fashions on stage or opt to use their own model for the runway. The deadline for submissions is April 4th, 2014 and contestants will be selected by April 18th, 2014. Two prizes will be awarded: one prize to be chosen by a panel of judges which will feature experts from the world of fashion and the second prize to be chosen by the show audience. The Her Universe Fashion Show will be hosted by Her Universe founder Ashley Eckstein. There are no tickets for this event. Entry will be first come-first served and admission is free with a San Diego Comic-Con 2014 badge.
"Fangirls are already using the halls of San Diego Comic-Con International as their runway to showcase custom fashions. We wanted to give these designers a bigger stage to share their talent and also provide an educational experience in the fashion industry," said actress and Her Universe founder Ashley Eckstein. "It's an honor to partner with San Diego Comic-Con International on this ground breaking event. Together, we are excited to shine the spotlight on female fans and fashion," said Michael Rego, Chief Executive Officer of the Araca Group and Her Universe partner.
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