Gus and Duncan's Vintage "Protos and Premiums" series continues on Starwars.com with this latest segment from Burger King back in 1981:
"What could be more fun than a game where "Everybody Wins"? How about a game where everybody wins millions of Empire Strikes Back prizes?
The answer, of course, is that nothing could be more fun! So Burger King and Coca-Cola in the United States decided to have just such a contest in 1981. The premise was simple: Go to Burger King, get a game card, scratch off the circles to see what prize you won, and redeem your card at the counter for your prize! As all of the display materials told you, there were literally millions of prizes to be won (over 21 million to be exact!)."