NEW YORK (April 8, 2008) – Spike TV's telecast of the ad-supported cable television premiere of Star Wars: Episode III Revenge of the Sith on Sunday, April 6 (8:00-11:00pm ET/PT), was the highest rated movie in network history and the highest-rated movie of the year on ad-supported cable in the key demographics of Men 18-49 and Persons 18-49. The final installment in the epic adventure saga from director and creator George Lucas drew 4.2 million viewers with a 3.0 household rating (2,859,000 homes), 2.7 in M18-49 (1,493,000), 2.4 in M18-34 (671,000), and a 2.1 in P18-49 (2,388,000).
Spike's presentation of the Star Wars Saga throughout the weekend hit stellar numbers for the network. Star Wars: Episode I The Phantom Menace drew 2.8 million viewers and a 2.0 rating on Friday, April 4 (8:00-11:00pm ET/PT); and Star Wars: Episode II Attack of the Clones on Saturday, April 5 (8:00-11:00pm ET/PT), drew 2.4 household rating and 3.3 million viewers.
"The Star Wars Saga is a major cultural influence and, as the ratings show, one that truly resonates with our Spike viewers," said Kevin Kay, president, Spike TV. "Throughout the entire weekend, guys came and found the power of the Force with Spike, as we presented the films in a way no other network could."
Spike TV also was successful in drawing viewers away from TNT's telecast of The Lord of the Rings trilogy, which aired head-to-head Friday-Sunday nights. The three Star Wars films on Spike averaged 3,462,000 total viewers compared to 2,698,000 for Lord of the Rings on TNT. Spike TV was #1 in cable for total viewers, M18-34 (485,000), M18-49 (1,132,000), and P18-49 (1,792,000) for primetime April 4-6 with the Star Wars telecasts. In fact, the network only trailed CBS (NCAA Final Four) in all of television during the weekend in drawing M18-49 and M18-34.
Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.
Lucasfilm, the Lucasfilm logo, STAR WARS and its film titles, “the Force” and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (c) Lucasfilm Ltd. All rights reserved. All other trademarks, trade names and titles are properties of their respective owners.
UPDATE: The original trilogy brought in more great ratings for Spike TV this past weekend. Just like the Star Wars prequels took down The Lord of the Rings trilogy last weekend, the OT beat out repeated airings of King Kong on TNT and TBS. Click here for a breakdown of the ratings at multichannel.com.
UPDATE #2:Click here for an article at Broadcastnewsroon.com about how airings of the Star Wars saga on Spike TV have help boost the ratings of some of their other shows including Ultimate Fighter and DEA. Star Wars: the cure for any ratings woes!