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Star Wars Toys Still A Holiday Hit

Posted By Mike on November 26, 2007

See below for the press release from Lucasfilm:

New Star Wars Toys and Games Among Holiday Season�s Most Sought-After Gifts

Latest Creations from a Galaxy Far, Far Away Include Biggest LEGO� Model Ever Created and Brand-New STAR WARS Transformer Action Figure

SAN FRANCISCO, Calif. (Nov. 14, 2007) � All new Star Wars toys and games will be capping off the global celebration of the Star Wars Saga�s 30th anniversary, as Star Wars remains one of the most sought-after gifts for fans of all ages for the 2007 holiday season.

Year-to-date data released by the NPD Group shows that, 30 years after its initial release, Star Wars is the second best-selling boys� toy property of the year, showcasing the intergalactic adventure�s enduring appeal.

This holiday season, the ever-popular LEGO Star Wars product line continues to grow with the LEGO� Star Wars Ultimate Collector�s Millennium Falcon � the largest LEGO set ever released. With more than 5,000 pieces, LEGO aficionados and Star Wars fans can bring to life an intricately detailed model of Han Solo�s unforgettable starship. Priced at $499.99, the Ultimate Collector Millennium Falcon measures 33.1 inches long by 22.2 inches wide by 8.3 inches high, and is available only online at http://www.LEGOshop.com. In addition, FamilyFun named the LEGO Star Wars MTT one of its top 10 Holiday Toys of the Year.

Building on the success of the blockbuster LEGO Star Wars videogame franchise, LEGO Group and LucasArts have teamed with TT Games to create LEGO Star Wars: The Complete Saga. At long last, players can �kick some brick� through 36 Story Mode levels covering all six films in the Saga, from the Trade Federation's "negotiations" with Obi-Wan Kenobi and Qui-Gon Jinn in The Phantom Menace to the space battle above Endor in Return of the Jedi. The game is available on the Wii�, PLAYSTATION�3 computer entertainment system, Xbox 360� videogame system from Microsoft and Nintendo DS�.

Already hailed by fans as �the best of the dark side� (The UberReview.com) and �creative thinking at its best� (Newlaunches.com), Hasbro�s Star Wars TRANSFORMERS Darth Vader/Death Star action figure combines the incredibly popular TRANSFORMERS play experience with two icons of the dark side � the Empire�s ultimate weapon changes into the Dark Lord of the Sith himself, complete with lightsaber. It comes with a Darth Vader pilot mini-figure, two TIE fighter pilot mini-figures and three stormtrooper mini-figures and retails for $50.

�More than two years after the release of Revenge of the Sith, Star Wars is still going strong as a whole new generation embraces the Saga,� said Howard Roffman, President of Lucas Licensing. �We expect 2008 to be a banner year for Star Wars with two significant entertainment milestones � the release of the breakthrough, next-generation videogame Star Wars: The Force Unleashed in the spring, and, later in the year, the premiere of the highly anticipated CGI series Star Wars: The Clone Wars.�

# # #

Lucasfilm, LucasArts, STAR WARS and related character names, vehicle names and properties are trademarks and/or copyrights, in the United State s and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & � Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners. LEGO and the LEGO logo are trademarks of the LEGO Group. � 2007 The LEGO Group. Wii and Nintendo DS are trademarks of Nintendo. �PlayStation�, �PLAYSTATION� and �PS� Family logo are registered trademarks of Sony Computer Entertainment Inc.

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