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Star Wars Top Toy License For 2008

Posted By Justin on February 11, 2009

From Starwars.com:

Star Wars Is Top Toy License for 2008 As Star Wars: The Clone Wars Continues Hit Run

Star Wars Holiday Sales for U.S Retailers Strongest In Over 30 Years;

Star Wars: The Clone Wars TV Series Ranks #1 in Its Time Period With All Boys Demos Across All Television

Driven by the popularity of the Star Wars: The Clone Wars animated television series, the Force remained strong in 2008 as Star Wars catapulted to the Number 1 spot of all traditional toy licenses, according to The NPD Group, Inc., Lucasfilm Ltd. announced today. U.S. toy retail sales for the brand in 2008 exceeded $450M.

Star Wars: The Clone Wars was the single most popular licensed toy property in 2008 according to data released by the NPD Group. It was also, as a result, the top boys' toy license of the year.

During the 2008 holiday season, U.S. retailers reported the strongest sales for Star Wars toys and products in the 31 years since the first Star Wars movie was released theatrically, even as the overall retail economy faced significant challenges.

Sales of Star Wars video games also reached new heights in 2008, driven by the huge success of Star Wars: The Force Unleashed. Following its release in September, Star Wars: The Force Unleashed became the fastest selling Star Wars video game in history with sales now exceeding 5.7M units worldwide.

In addition, Star Wars books topped the charts with 14 titles appearing on the New York Times best sellers list, with both Star Wars: The Force Unleashed novelization, and Star Wars: Legacy of the Force: Revelation, reaching the number one spot.

The smash-hit, animated Star Wars: The Clone Wars will return to Cartoon Network the fall of 2009 for a second season, continuing the adventures of Anakin Skywalker, Obi-Wan Kenobi, Ahsoka Tano, and the heroic Jedi Knights.

The October 3, 2008 premiere of Star Wars: The Clone Wars scored as the most-watched series debut in Cartoon Network history, according to Nielsen Media Research. Since its premiere, Star Wars: The Clone Wars (Friday 9p.m.) has ranked #1 in its time period on all television with boys 2-11, boys 6-11, and tween boys 9-14 through January 2009. It is also a worldwide hit, airing in 166 countries around the globe. Cartoon Network is scheduled to air the final first-season episode of Star Wars: The Clone Wars at 9 p.m. Friday, March 20.

As the series has continued its popularity, the official Star Wars website www.StarWars.com has seen a 30 percent jump in site traffic with millions of fans now viewing free full video episodes of the animated series, playing new Star Wars games, reading the latest news and online web comic, or just watching some of the hundreds of exclusive Star Wars fan films and videos on the site.

Produced by Lucasfilm Animation, Star Wars: The Clone Wars features the voices of Matt Lanter (Heroes) as Anakin Skywalker, Ashley Eckstein (That's So Raven) as Ahsoka Tano, James Arnold Taylor (Celebrity Deathmatch) as Obi-Wan Kenobi and Tom Kane (Wolverine & the X-Men) as Yoda.

Dave Filoni is the supervising director of the series and Cary Silver is producer. George Lucas serves as executive producer and creator of Star Wars: The Clone Wars.

Kickstarter Project: Star Wars Filming Locations
Posted By Jay on February 10, 2012:
Less than 2 weeks left to contribute!

It's The Phantom Menace 3D Release Day!
Posted By Eric on February 10, 2012:
Every saga has a beginning...

Weekly ForceCast: February 10, 2012
Posted By Mike on February 10, 2012:
TPM 3D junket recounted, Wolfpack reunion & more!

Book of Sith Available Today!
Posted By Jay on February 10, 2012:
Check out the full gallery of images!

Licensed SW Product Sales Top $20B
Posted By Eric on February 9, 2012:
Six films spawned an empire

More Skywalker Ranch TPM 3D Coverage
Posted By Eric on February 9, 2012:
Jimmy Mac reports in again!

TPM Toys From French Quick Restaurants
Posted By Chris on February 9, 2012:
Exclusive to France, Belgium & Luxemburg

Lucas Talks Movies & Politics With THR
Posted By Eric on February 9, 2012:
3D, movie changes, SOPA, and more

A Closer Look At The New SW Happy Meals
Posted By Mike on February 9, 2012:
Launching at McDonald's today!

General Mills, LFL Partner for TPM 3D
Posted By Mike on February 9, 2012:
Updated! Check out the commercial!

Check Out Some New Kinect SW Screenshots
Posted By Mike on February 9, 2012:
Video displays a number of new images

Fate Of The Jedi: Apocalypse Mini-Excerpt #4
Posted By Eric on February 9, 2012:
Luke enters the fray!

Video Recreates The Original Star Tours
Posted By Mike on February 9, 2012:
See it in 2D or 3D!

Ray Park Talks TPM 3D On G4TV's Attack Of The Show
Posted By Mike on February 9, 2012:
Check out the video clip!

LFL Sponsoring "Course Of The Force"
Posted By Eric on February 9, 2012:
Charity relay coming to SDCC 2012

George Lucas Letter In ShortList Magazine
Posted By Chris on February 9, 2012:
GL introduces special Star Wars issue

Yummy Star Wars: A Plethora Of Cakes
Posted By Mike on February 9, 2012:
Cakes, cake pops and cupcakes galore!

Some Star Wars Insider Competitions
Posted By Mike on February 9, 2012:
See what you can win at Titan's site!

Scene It: Star Wars Game On The Way?
Posted By Mike on February 9, 2012:
Multimedia GFFA trivia coming Fall of 2012

TPM 3D Reports From Spain & The UK
Posted By Mike on February 9, 2012:
Readers fill us in on their experiences

The ForceCast Broadcast Coming To AM Radio!
Posted By Dustin on February 9, 2012:
The Galaxy is Listening!

The Phantom Menace Reflections: Dan Curto
Posted By Mike on February 8, 2012:
Rebelscum's post machine talks Episode I

CVI: James Luceno Will Attend
Posted By Eric on February 8, 2012:
Joins Allston, Denning, and others

Preview TCW: "Crisis On Naboo"
Posted By Eric on February 8, 2012:
The kidnap attempt begins...

Dark Horse On Sale This Week
Posted By Jay on February 8, 2012:
Four new titles this week!

FC Video: Jimmy Mac At Skywalker Ranch
Posted By Mike on February 8, 2012:
Jimmy's report from the TPM junket!

TPM 3D Releases In France Today
Posted By Mike on February 8, 2012:
And views of those wacky Belgian burgers

Discounted Tickets For The Pistons' SW Night
Posted By Mike on February 8, 2012:
Star Wars, NBA basketball and savings!

Some UK TPM 3D Midnight Screening Info
Posted By Mike on February 8, 2012:
Screenings start tonight across the pond!

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