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Star Wars Inspires Transformers Toys

Posted By Mike on June 15, 2009

io9.com draws our atttention to an article at BusinessWeek which highlights Hasbro's new toy-movie model in regards to the upcoming Transformers: Revenge of the Fallen film release. It seems as though Hasbro may be taking some cues from the toys of our favorite franchise, in terms of the toys themselves as well as the growing sect of Transformers collectors. Excerpt below:

Hasbro has borrowed heavily from its Star Wars experience in creating Transformers toys. There are $300 limited-edition robot sets for adult collectors, $22 action figures with lights and sound for younger kids, even $12 preschool robots. This year's Bumblebee Voice Mixer helmet, $40, looks suspiciously like a Darth Vadar toy Hasbro created under its Star Wars license. The $40 Plasma Cannon is a fatter version of a light saber.

Like Lucas, Hasbro has found ways to connect with its fans even in years when movies aren't released. BotCon, an annual conference for Transformers toy collectors, which Hasbro sponsors, just celebrated its 15th year. It drew a record 7,000 attendees to Pasadena, Calif., in early June."

Thanks to Tom D. for the link!

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