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SW And The History Of Midnight Premieres

Posted By Mike on July 16, 2008

These days more and more blockbuster franchises are turning to midnight premieres to enhance hype and pull in a few more dollars during their opening weekends. Lia Hardin over at SPISeattle.com takes a look back at the history of midnight screenings and ponders whether the premiere of The Empire Strikes Back started the trend. Click here to check it out! The blog also features the republished article "It's Star Wars Madness All Over Again" by Timothy Egan which was originally published May 22, 1980, in the Seattle Post-Intelligencer.

Thanks to Lia for the link!

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