The PR Newswire has a new press release on the popularity of Power Rangers compared to other brands, including Star Wars:

This October, the Power Rangers brand celebrates ten years of entertaining children as both the No. 1 action figure brand for boys and one of the longest running children's action shows on television. This year's "Power Rangers Wild Force" toy line continues to be a best seller while the TV series remains a hit on the ABC Television Network's Saturday morning line-up, ABC Kids and on ABC Family kids' action/adventure block.

Bandai America Inc., a subsidiary of Bandai Co. Ltd., is the world's third largest toy company, holding the master toy license for the Power Rangers since the brand's inception. Bandai had produced more than 148 million toys over the past 10 years, including action figures, toysets, megazords, vehicles and role play items that have consistently topped the sales charts since 1993.

With a decade of success under its belt, Power Rangers is a proven brand that embodies teamwork, imagination and the fight for good over evil.

By end of 2000, Power Rangers also earned the honor of "Best Selling Action Toy of the Year" ahead of Pokemon, Star Wars, Transformers and GI Joe.