Matthew was the first of many to alert us to CNN for a new article with Star Wars producer Rick McCallum on the decline of the box office for DVD. Take his comments as directed towards a broad audience, since many have already written in suggesting that fans saw the movie multiple times in the theater AND would purchase the DVD. Anyhow, here's a clip before you head there for the rest:

According to Rick McCallum, producer of "Attack of the Clones," "The Phantom Menace" and the "Young Indiana Jones" TV movies, one of the answers is DVD, Variety reports.

As the cost of going to the movies has escalated to $20 or so for a ticket, parking and popcorn, teens are paying more attention to the fact that the movie will be out on DVD in just four or five months at a rental fee of $4 or $5 or a purchase price of $12-$15.

And McCallum feels that the experience of watching the movie on DVD is superior to most movie theaters. "Filmmakers love it because it more closely resembles the film made," he says.

That feeling is bound to grow stronger as more movies incorporate computer-generated effects and are even shot digitally, as was McCallum's "Star Wars: Episode II -- Attack of the Clones," the DVD version of which is being released on November 12 and is the first major live-action movie to be captured from its original digital source and transferred digitally.

Of course, McCallum and his filmmaking partner George Lucas have been vocal proponents for digital filmmaking, distribution and projection. But they recognize that it will be years before a majority of theaters switch to digital.

In the meantime, as film production and marketing budgets escalate, repeat business becomes more critical than ever.

It's not happening.

That means film producers are growing ever more dependent on the revenue from DVD.