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Latest Star Wars Cingular Press Release

Posted By Britany on March 21, 2005




Here's Cingular's latest press release for their Star Wars content. Be sure to check out the press release link, as it also includes sample Star Wars ringtones and other media for you to check out. Thanks to Lee for the alert.

Press Release:

EXCLUSIVE CONTENT FROM THE UPCOMING STAR WARS: EPISODE III REVENGE OF THE SITH AND THE REST OF THE STAR WARS SAGA IS NOW AVAILABLE ON A CINGULAR PHONE NEAR YOU

Cingular customers can access a complete collection of Star Wars content before the May 19, 2005 theatrical release of its final installment

NEW ORLEANS -CTIA-March 14, 2005 - A short time ago, in a galaxy not that far away, Cingular Wireless entered into a partnership with Lucasfilm Ltd. to give Cingular customers access to the best and most anticipated collection of wireless content from Star Wars: Episode III Revenge of the Sith and other chapters of Star Wars--the world's most popular and enduring theatrical saga of all time. Now Cingular customers can enjoy an intergalactic suite of rich wireless content from all Star Wars movies before the much-anticipated release of Revenge of the Sith on May 19, 2005.

As the most successful film series in entertainment history, Star Wars has amassed millions of loyal, enthusiastic fans who eagerly await new ways to experience the Star Wars universe. Cingular is thrilled to drive this universal demand for Star Wars content to the wireless arena, giving more than 49 million Cingular customers access to a "Jabba"-sized collection of original mobile content.

"The Star Wars brand is recognized and loved by people of all ages," said John Burbank, vice president of marketing, Cingular Wireless. "Fans of the Star Wars saga will appreciate the virtually anytime, anywhere access they'll have to their favorite Star Wars moments and characters directly from their Cingular handset. I think it's safe to say we've got the hottest wireless ticket in town."

"We're excited that Cingular is giving our fans the ability to download so many of their favorite Star Wars sounds, music and graphics directly to their Cingular handset," said Jim Ward, vice president of Marketing and Distribution for Lucasfilm. "With the release of Revenge of the Sith, the final Star Wars chapter, we are celebrating a saga that spans almost 30 years. It's great to work with Cingular to invite millions of people to celebrate this moment with us."

THQ Wireless Inc., a global leader in mobile entertainment and subsidiary of THQ Inc. (NASDAQ: THQI) is teaming up with Cingular to offer downloadable Star Wars content such as music tones, voice tones of movie quotes, sound effect tones, mobile games, animated screensavers, colorful wallpaper graphics and MMS greeting cards as well as cast interviews, character biographies, behind-the-scene features, and trivia based on the previous five films. Cingular's collection of official Star Wars content, to be rolled out over the next five months, will include:

* 9 brand new, custom created games
* More than 50 animated screensavers
* More than 50 MMS greeting cards
* More than 100 ringtones, which includes Music Tones, polyphonic and voice tones
* More than 200 colorful wallpaper graphics

Cingular customers can download their favorite Star Wars ringtones, graphics and greeting cards starting at $1.99. Star Wars games will start at $5.99. Customers have a direct link to Star Wars content by accessing the web through their Cingular phone or PC (www.cingular.com/starwars). The site will be updated with new, dynamic content every few weeks, making it a true blockbuster experience for those bona-fide Star Wars fans. Downloadable content for Star Wars: Episode III Revenge of the Sith will be available beginning April 4, 2005.

Content now available includes:

* Ringtones: "Star Wars Main Theme," "Binary Sunset," "Imperial March," "Yoda's Theme"
* Wallpapers: Darth Vader, Hans Solo, Luke Skywalker, Princess Leia, Chewbacca, Boba Fett

Beginning April 5 through June 4, Cingular Wireless will offer the Sony Ericsson S710 and the Sony Ericsson Z500a with free preloaded Star Wars content. The S710, which retails for $449.99, will be offered at a special promotional price of $399.99 with a two-year contract. The preloaded Z500a will retail for $49.99 with a two-year contract and a $30 mail-in rebate. Both exclusive, limited edition packages will include:

* C-3PO voice ringtone
* TIE fighter sound effect ringtone
* Graphics of Darth Maul and the original Star Wars cast (Hans Solo, Princess Leia, Chewbacca and Luke Skywalker)
* Star Wars: Episode III Revenge of the Sith game demo with full purchase option
* Video clip

Additionally, when Cingular customers purchase either one of the special preloaded Sony Ericsson devices, they will receive two free movie tickets to see Star Wars: Episode III Revenge of the Sith. For complete details, visit your closest Cingular retail store or www.cingular.com/starwars.






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