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LFL Sponsoring "Course Of The Force"

Posted By Eric on February 9, 2012

Lucasfilm Ltd. is teaming up with Nerdist Industries, Octagon, and Machinima to present a great Star Wars-themed charity event at San Diego Comic-Con. Check out the Lucasfilm press release for Course of the Force below and then visit the event website.

INAUGURAL LIGHTSABER RUN TO
DEBUT LEADING UP TO SAN DIEGO
COMIC-CON INTERNATIONAL 2012

Course of the Force run/walk from Santa Monica to San
Diego will benefit the Make-A-Wish Foundation


San Francisco, CA February 9, 2012 – Star Wars™ fans will have a chance to channel their Force of good-will while raising a lightsaber, an elegant symbol of hope, in an epic journey worthy of the Jedi Knights.

Lucasfilm Ltd., Nerdist Industries, Octagon and Machinima have teamed up to present Course of the Force, an Olympic-style lightsaber relay held July 7-11, where participants will make a journey from Santa Monica to San Diego while benefiting a worthy cause. At quarter-mile markers (much less than 12 parsecs), participants will hand off the official Course of the Force lightsaber to the next runner as they begin their leg of the journey. Course of the Force will take place in the days leading up to the annual San Diego Comic-Con International, July 12-15.

On top of creating an event for Star Wars enthusiasts to celebrate and embrace their love of the Saga, Course of the Force will benefit the Make-A-Wish Foundation. Fans will have the opportunity to participate in the historic lightsaber relay through various promotions and online calls to action.

Participants in the relay are encouraged to come decked out in their best Star Wars, or pop culture-themed running gear, not only to look good but also to win prizes. Ancient Jedi Masters carried within backpacks are not required.

“The Course of the Force lightsaber run is a great cause that combines fitness with helping others, principles that aspiring Jedi Knights can embrace. We have long supported the Make-A-Wish Foundation, and this is a great opportunity to raise funds and awareness while letting Star Wars fans celebrate their favorite saga,” said Kayleen Walters, Sr. Director of Marketing for Lucasfilm.

Giving the event a true fan’s touch, Nerdist Industries’ founder Chris Hardwick and co-hosts will follow the action from the Course of the Force lead vehicle each day, broadcasting live to the Nerdist platform, including its YouTube channel, youtube.com/nerdist. Machinima, the leading next generation video entertainment network for gamers, will produce and simulcast exclusive Course of the Force content through its multi-channel video network and will provide promotion for the event.

As the Course makes its stops along the iconic California coast, Star Wars-themed parties, contests and live Nerdist shows will cap off each day for fans to enjoy. Participants will receive a customized Hasbro Star Wars Ultimate FX lightsaber, along with other gifts celebrating the Force and Comic-Con.

“We aim to build on the excitement leading up to San Diego Comic-Con, to raise awareness for the wonderful Make-A-Wish Foundation and to ensure that Course of the Force becomes an evergreen part of the pop culture lexicon,” said Nerdist Industries’ principal and Course of the Force creator and executive director Peter Levin. “Partnering with Lucasfilm, Octagon and Machinima creates a trilogy of cachet, profile and execution expertise. As a wise green man might say, ‘succeed we will, for a good cause’.”

Resources

Website – www.CourseoftheForce.com

Facebook – www.facebook.com/courseoftheforce

Twitter - @CourseoftheForce

YouTube – www.youtube.com/nerdist

Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ™ & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.


Related Stories

July 10, 2012   Catching Up With Course Of The Force
July 7, 2012   More Course Of The Force At SW.com
July 6, 2012   The Course Of The Force Origin Story
February 29, 2012   LFL Project In Marin County Looks To Move Forward





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