Ewan's popularity in Japan increases as he signs on to advertise a brand of Japanese coffee. The Daily Record reports:

The Star Wars actor has been signed up to replace Kevin Costner as the new face of Japanese canned coffee Roots. The Trainspotting star sports a dodgy ginger quiff in the ads but his slick suit looks a lot smarter. But you can't quite work out why he's wearing that get-up while drinking canned coffee on a mountain bike.

Thanks to Fuuufuu for the alert.