Groundbreaking Series Ranks #1 in Its Time Period With All Boys Demos Across All Television -- Broadcast and Ad-Supported Cable, 2008 and January 2009
After debuting to record numbers and claiming the #1 series across the entire basic cable landscape in 2008 and through January 2009 with boys 6-11, Cartoon Network announced today that it has picked-up a second season of the hit CG-animated series Star Wars: The Clone Wars, from creator George Lucas and Lucasfilm Animation. Slated to premiere in the fall of 2009, the second season will continue to take audiences on new and exciting adventures, combining the legendary storytelling of Lucasfilm with innovative animation. The season one finale of Star Wars: The Clone Wars airs on Cartoon Network Friday, March 20 at 9 pm ET/PT.
"Star Wars: The Clone Wars is like nothing else on television and has delivered for us on all levels," said Stuart Snyder, President/COO Turner Animation, Young Adults & Kids Media. "It has helped us launch a great new night of action-adventure on Fridays and build on our dominance with boys. We look forward to continuing what has been a great relationship with George and everyone at Lucasfilm."
"We're trying to push the envelope even further in the second season," said George Lucas. "In the features, I focused on telling the story of the Skywalker family. With The Clone Wars I'm exploring far beyond that and we barely scratched the surface in the first season. It's exciting to be able to take people to all these new places in the Star Wars galaxy."
The October 3, 2008 premiere of Star Wars: The Clone Wars scored as the most-watched series debut in Cartoon Network history, according to Nielsen Media Research. Since its premiere, Star Wars: The Clone Wars (Friday 9 p.m.) has ranked #1 in its time period on all television -- broadcast and ad-supported cable -- with boys 2-11, boys 6-11, and tween boys 9-14 through January 2009.
Star Wars: The Clone Wars showcases an entirely new look and feel to the galaxy far, far away, combining the expansive scope of the Star Wars saga with state-of-the-art computer-generated animation. Each week, viewers see a thrilling, 30-minute "mini-movie" created by the talented artists at Lucasfilm Animation.
On the front lines of an intergalactic struggle between good and evil, fans young and old join favorite characters such as Anakin Skywalker, Obi-Wan Kenobi and Padmé Amidala, along with brand new heroes like Anakin's Padawan learner, Ahsoka. Sinister villains -- led by Palpatine, Count Dooku and General Grievous -- are poised to rule the galaxy. Stakes are high, and the fate of the Star Wars universe rests in the hands of the daring Jedi Knights. Their exploits lead to the action-packed battles and astonishing new revelations that fill Star Wars: The Clone Wars. With a new story each week, Star Wars: The Clone Wars continues the tradition of thrilling stories, astonishing visuals and extraordinary music that have always been the hallmark of the Star Wars saga.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.