[TF.N Main] [Contact Us]
[Latest News - Main]
[More...]
[TFN FanFilms Now On YouTube.com]
[Popular Stories]
CEII: Jabba's Palace Reunion - Massive Guest Announcements

Star Wars Night With The Tampa Bay Storm Reminder

Stephen Hayford Star Wars Weekends Exclusive Art

ForceCast #251: To Spoil or Not to Spoil

New Timothy Zahn Audio Books Coming

Star Wars Celebration VII In Orlando?

May The FETT Be With You

Mimoco: New Mimobot Coming May 4th

[Jedi Council Forums]
Who Doesn't Hate Jar Jar anymore?

Fans who grew up with the OT-Do any of you actually prefer the PT?

Should darth maul have died?

What plotline, character or scene in the entire Saga irritates you the most?

The misconceptions you had about Star Wars, when you were a kid
[Poll]
There are no polls
currently operating
in this sector.
Please check
back soon.

View Poll Archives



C-3PO & R2 In New UK Advertisements

Posted By Mike on October 20, 2010

Dixons Retail Group, from across the pond, sends word that our two favorite droids will be featured prominently in their new ad campaing...








The Greatest Advertising Campaign in the Galaxy?

- Currys link-up with Lucasfilm to Bring Loveable Duo Back to Our Screens, and Into Space ?

Wednesday, 20th October ? Dixons Retail, owner of Currys and PC World, has today announced what could be ?the greatest advertising campaign in the galaxy? ? an impressive new campaign featuring Star Wars? heroes C-3P0 and R2-D2 as they land on earth to explore one of the company?s Megastores.

The internet was buzzing with rumours about a new Star Wars collaboration earlier this week, after a film was leaked that appeared to show an escape pod remarkably similar to the one seen in Star Wars IV; A New Hope in a carpark on an industrial state in Greater London. C-3PO and R2-D2 are pleased to confirm that this was, in fact, the method of transportation they used to arrive on-set to film the new ad for Currys and PC World, which they admit could have been parked better so as not to arouse so much attention!



The epic new advertising campaign will see Anthony Daniels reprise his role as the nation?s favourite droid - C-3PO - alongside his loveable but mischievous companion, R2-D2. The premier will see a 60-second ?directors cut? of the ad aired on ITV1 on Saturday 23rd October during X Factor. The TV campaign will be supported by outdoor adverts, which, as is appropriate for two such high-profile characters, was shot by famed photographer David Bailey.

The advert sees C-3PO and R2-D2 land on planet earth in a Megastore carpark late at night, with R2-D2 boldly breaking into the store, closely followed by C-3PO. The droids proceed to explore the store, interacting with the store?s inventory in the iconic and inimitable style that their fans have come to know and love. With references to many Star Wars favourites - including of course, Darth Vader and Jabba the Hutt - the advert is set to delight young and old Star Wars fans alike.

Niall O?Keefe, UK Marketing Director for Dixons Retail comments, ?Our Megastores offer the largest selection of electricals in the UK, and we wanted to create a partnership that would truly represent the size and scale of the shopping experience a Megastore delivers. Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history, to showcase exactly how vast our Megastores really are! Working with Anthony Daniels was an incredible experience, and we hope that we have really captured the essence of C-3PO and R2-D2 to create a campaign that will appeal to the legions of fans who have supported Star Wars over the years.

?To celebrate this amazing campaign, we are also going to be sending the advert out into the galaxy. Having seen how excited R2-D2 and C-3PO were on discovering the store, we?ve decided that we should also send the ad out into deep space, courtesy of US firm Deep Space Communications Network. The network will send the ad into open deep space via state of the art satellite broadcasting equipment with redundant high-powered klystron amplifiers connected by a travelling wave-guide to a five-meter parabolic dish antenna.?


Lucasfilm, STAR WARS? and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & ? Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.



Related Stories

October 31, 2011   UK Retailer To Air More Star Wars Ads
April 5, 2011   The Anatomy Of Star Wars
April 4, 2011   Corsham Sci-Fi Family Funday
December 21, 2010   UK's Star Wars GALAXY Comic #3
October 24, 2010   Currys PC World Commercial Now Online
October 22, 2010   Escape Pod Lands In Park





[Latest News - News Archives]
Rebelscum Breast Cancer Awareness Charity Patch
Posted By Philip on November 25, 2014:
Thanks to everybody that ordered patches. I sent a check for $1,600.00 to the National Breast Cancer Foundation on Monday. While it's not as much as I hoped for, it's still very much appreciated. They will remain for sale in the store for anybody that still wishes to purchase them. Details after the jump.



BBC Interviews J.J. Abrams About Trek And Wars
Posted By Eric on May 3, 2013:
Episode VII gig "once in a lifetime opportunity"

CEII: Jabba's Palace Reunion - Massive Guest Announcements
Posted By Chris on May 3, 2013:
10 new guests announced!

Fathead's May the Fourth Be With You!
Posted By Philip on May 3, 2013:
30% off Star Wars Fatheads

Star Wars Night With The Tampa Bay Storm Reminder
Posted By Chris on May 3, 2013:
Saturday, May 4th at 9:00pm!

Stephen Hayford Star Wars Weekends Exclusive Art
Posted By Chris on May 3, 2013:
Hunt down all four prints!

ForceCast #251: To Spoil or Not to Spoil
Posted By Eric on May 3, 2013:
Erik and Eric discuss a central issue of our time

New Timothy Zahn Audio Books Coming
Posted By Chris on May 3, 2013:
Allegiance, Specter of the Past, Vision of the Future!

SDCC: Exclusive Black Series Boba Fett With Han In Carbonite Set
Posted By Chris on May 3, 2013:
USA Today reveals Hasbro's offering

Star Wars Art Exposition May 4th
Posted By Philip on May 3, 2013:
It's Happening In Houston

Star Wars Celebration VII In Orlando?
Posted By Chris on May 3, 2013:
Story updated inside

The Force Within Us Celebrates May The 4th Be With You!
Posted By Jay on May 3, 2013:
Amazing freebies!

The Clone Wars Takes Home Voice Acting Trophies
Posted By Eric on May 2, 2013:
Series wins People's Choice for Best TV Vocal Ensemble

Star Wars Origami Free May 4th Download
Posted By Dustin on May 2, 2013:
Workman Publishing Posts Fun Freebie

May The FETT Be With You
Posted By Dustin on May 2, 2013:
The Dented Helmet / MIMOBOT giveaway!

Mimoco: New Mimobot Coming May 4th
Posted By Chris on May 2, 2013:
Who will it be?

WeLoveFine Loves May The 4th
Posted By Dustin on May 2, 2013:
Contest winners and t-shirt sales all weekend!

May The Fourth Grant You Savings On A Great Book!
Posted By Dustin on May 2, 2013:
Gus and Duncan's Comprehensive Guide to Star Wars Collectibles

Star Wars Island In Geoffrey's Jungle
Posted By Dustin on May 2, 2013:
Toys "R" Us Celebrates May the 4th

Catalog Details For New Essential Characters Guide
Posted By Eric on May 2, 2013:
Synopsis, quick facts, and rough release date

Synopsis Posted For Star Wars: Kenobi
Posted By Eric on May 2, 2013:
"The Republic has fallen. Sith Lords rule the galaxy."

[TF.N Newsletter]
Enter Email Address:
Find Out More...
[All Posters]
Star Wars - Episode III - Revenge of the Sith - Yoda
AllPosters.com
Search For Posters, Cardboard Stand-Ups & T-Shirts!
[Rebelscum.com - Star Wars Collecting]
[TheForce.Net - FanFilms]
[TheForce.Net - FanForce] [TheForce.Net - Fan Art]
[More News...]
TheForce.Net - Your Daily Dose of Star Wars
THEFORCE.NET IS NOT ENDORSED BY LUCASFILM, LTD. PLEASE READ OUR DISCLAIMER. © 2017 COPYRIGHT TF.N, LLC
The Galaxy is Listening
[TF.N Main] [TF.N FAQ] [Contact Us]