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BMF: The Official Press Release!

Posted By Curto on July 2, 2008

HASBRO LAUNCHES A NEW MILLENNIUM FALCON™ FOR THE FIRST TIME IN 30 YEARS

Iconic STAR WARS™ Starship Toy Undergoes Major Overhaul


Pawtucket, Rhode Island, July 1, 2008 -- Updating the fan-favorite MILLENNIUM FALCON for the first time since its introduction in 1979, Hasbro is launching the largest MILLENNIUM FALCON toy to ever travel the galaxy. The new STAR WARS LEGACY COLLECTION MILLENNIUM FALCON includes electronic lights and sounds, and is approximately 30% percent larger than the original version of the toy.

Over the last 30 years, ever since it was introduced on the screen in 1977 and to toy enthusiasts two years later, Han Solo’s signature starship, the MILLENNIUM FALCON, has become one of the most recognizable “characters” in movie history and one of Hasbro’s most popular STAR WARS toys. Last year, the toy’s steel production mold – which was used to create hundreds of thousands of MILLENNIUM FALCON toys – suffered a crack that rendered the tool damaged beyond repair.

When creating a new mold, Hasbro used the opportunity to improve its toy’s play value by increasing the ship’s size (which now accommodates 18 action figures, sold separately) and adding authentic lights and sounds, making this the most exciting Corellian freighter in the galaxy.

“We’ve always wanted to make a bigger MILLENNIUM FALCON. When we literally “broke the mold” we seized the opportunity to fulfill ours wishes as well as the fans. Legions of young STAR WARS fans have grown up playing with the original MILLENNIUM FALCON toy,” said Derryl D. DePriest, director of marketing for STAR WARS at Hasbro. “In designing the new MILLENNIUM FALCON for a new generation of fans, Hasbro’s design team succeeded in adding new features that will both excite kids and thrill our devoted collectors.”

The new STAR WARS LEGACY COLLECTION MILLENNIUM FALCON will soar onto retail shelves on July 26 with an appropriate retail price of $149.99. Fans attending San Diego Comic-Con (7/23-7/28) will have a chance to see it first hand a few days before the toy arrives in stores.

SIZING THEM UP...

FeaturesThe All-New Star Wars Legacy Collection Millennium FalconThe Original Star Wars Millennium Falcon
Approximate Size (LxWxH):32”x23”x8”23"x17"x6"
Includes 3.75-inch Han Solo & Chewbacca action figures:YesNo
3.75-inch action figure capacity:188
Light-up headlights:YesNo
Light-up engines:YesNo
Authentic movie sound effects: engine boost, cruise mode, fly-by, firing cannons, etc.YesNo
Authentic movie phrases:YesNo
Light-up cockpit:YesNo
Medical bay:YesNo
Auto-opening boarding ramp w/ sounds:YesNo
Secret smuggling compartments:YesYes
Pivoting gunner station:YesYes
Rotating radar dish:YesYes
Light-up, "holographic" Dejarik game table:YesNo
Electronic, rotating laser turret w/ sounds:YesNo
Electronic, 3-missile launcher w/ sounds:YesNo
Electronic docking bay:YesNo
Electronic Jedi training probe w/ sounds:YesNo



Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. © 2008 Hasbro, Inc. All Rights Reserved.

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

www.hasbro.com/starwars





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