M&M's have gone to the "dark side." For the first time in the company's 64-year history, M&M's Brand Candies is introducing a dark chocolate version of its famous candy - and just in time for the release of "Star Wars: Episode III, Revenge of the Sith," the sixth and final episode of the Star Wars saga.
One X-wing Fighter spacecraft, two droids, a host of storm troopers and Darth Vader with his M&M's counterpart "M-Vader," gathered in New York's Times Square Tuesday to unveil the dark chocolate M&M's.
Both the new dark and old milk chocolate M&M's feature special "Star Wars"-themed colors and packaging depicting the M&M's "spokescandies" in various movie scenarios.
According to Masterfoods USA, the makers of M&M's, dark chocolate is rapidly increasing in popularity with a 31 percent growth rate each year.
Hit the link above to read more. Thanks to Justin for the alert.
You can also check out a picture of the X-Wing at Gizmodo.
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