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Licensed SW Product Sales Top $20B

Posted By Eric on February 9, 2012

The Hollywood Reporter is celebrating the 3D re-release of Star Wars Episode I: The Phantom Menace with a lengthy article about the Star Wars marketing behemoth and its 35-year licensing empire. The article covers a variety of licensing-related topics, from the Volkswagen ads to Lucas' remarkable degree of control to the team behind Lucas Licensing. You should click through for the full read, but here's one of the stand-out paragraphs (emphasis mine):

Indeed, Star Wars' fundamental tale of good versus evil set against the backdrop of a dysfunctional father-son relationship contains themes that resonate with viewers of any age. Ask anyone with children: What once was a game of cowboys and Indians on pre-Star Wars playgrounds has morphed in the post-Lucas era into moral battles involving characters now easily purchased. Over the span of Star Wars' lifetime, $20 billion and counting of licensed goods has been sold, this on top of the $4.4 billion in tickets and $3.8 billion in home entertainment products. With an ever-renewing fan base, Cartoon Network has a ratings behemoth in its animated hit Clone Wars (2.2 million daily viewers), which has spawned new characters and toys (including female alien Padme Amidala and a young Obi-Wan). Just in its partnership with Lego, Star Wars propelled the faltering toy brand to new heights and more than 15 million units sold of the Lego Star Wars video game.

The article also notes that "last year alone, the franchise raked in $3 billion in licensing revenue." Head over to The Hollywood Reporter for the full report on the Star Wars licensing machine!

Yummy Star Wars: Vader/Trooper Cake
Posted By Mike on May 23, 2012:
Yet another tasty birthday creation!

Star Wars Is Everywhere: Ep. LXXX
Posted By Mike on May 22, 2012:
Ep. V behind-the-scenes, stamps, 30 Rock, Modern Family & more!

Yoda Meets Acupuncture In A Webinar
Posted By Mike on May 22, 2012:
Coming up on May 28th

Kickstarter Project: Darth Across America
Posted By Mike on May 21, 2012:
"A series of photos that embody the spirit of America"

Yummy Star Wars: R2 B'Day Cake
Posted By Mike on May 21, 2012:
Two feet tall but keep it refrigerated!

The Star Wars Cupcake Stencil Set
Posted By Mike on May 21, 2012:
Another fun offering from Williams-Sonoma

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