An anonymous source sends in the following:

A few days ago, all of the major cinema chains in the UK were sent a 60-second long promo for Orange mobile phones, starring 'Darth Vader', to be shown from the 15th of this month.

I haven't seen it yet, but in case you're not familiar with the promos, they're a long running series that are shown after the trailers, and before the main feature, always involving famous film stars pitching their ideas for films to the 'Orange film funding board', and being requested to make various ridiculous changes to their script, to make the mobile phones more prominent, before walking out in disgust, to the accompaniment of several really bad cracks at their careers.

The most recent examples have starred Patrick Swayze, Darryl Hannah, and Sean "Lord of the Ringtones" Astin.