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Another Los Angeles Charity Premiere Report

Posted By Britany on May 17, 2005

Eric writes:

On May 12th I attended the Los Angeles Star Wars Episode III premiere. What should have been an exciting and memorable night, turned out to be a great disappointment. I am writing this letter on behalf of all Star Wars fans who attended this event and who paid the minimum $500 a person donation. We were promised "incredible gift bags containing Star Wars merchandise" and an "Intergalactic After-Party", but all we got was disappointment.

The screening itself was the only part of the night that barely lived up to expectations. We only received a video taped interview of Samuel L. Jackson from the New York set of his new movie. Not once before were we told that he would not be attending the event. Considering he was the main chair of the fundraiser, you would think he would be gracious enough to present the movie himself, or at least ask one of the Star Wars cast members in attendance too.

After the movie was over we were shuttled to the "Intergalactic After-Party". The only thing that made it even close to being intergalactic was the cardboard cut outs and the members of a local fan club who dressed in costumes. The cut outs were positioned above the buffet tables far out of reach of any fan who may have wanted to pose with them. The food consisted of a variety of sandwiches, mini pizzas, sushi, and other dishes along with cookies and coffee. How hard would it have been to include Star Wars themed food? All this was positioned around an open bar. Considering many drove in alone or with children, an open bar was useless to many. By the first hour close to half the guests left. The gift bag was the most insulting part of the evening. A gift bag that was described in a press release as containing "Star Wars merchandise and other special gifts" only contained the following:

  1. A bag from reebok to hold the gifts
  2. A light up lightsaber spoon that is found in Kelloggs Cereal boxes
  3. A Burger King Star Wars kid s toy
  4. A single package of Star Wars fruit snacks
  5. A small bag of Starbucks Coffee
  6. A small tin of Starbucks mints
  7. A coupon for a free whopper at Burger King
  8. A discount card for 20% off at Kenneth Cole
  9. A cd from an undiscovered singer
  10. A bottle of marinara Sauce
  11. A lipstick
  12. A box of tea
Out of all the items only 3 were even Star Wars related and all were items that cost a dollar or less. Considering most fans are male, why would we need a lipstick? What is so special about a bag of Starbucks Coffee? Who ever made these gift bags did not make them for the Star Wars fans who attended this event. What is worse is that a member of the Lucasfilm LTD promotions department was in attendance. How could they not have obtained better Star Wars merchandise?

There are only a few films that would have people be willing to pay $500 dollars a person for., Star Wars is one of them. The Executive Director and Board President Sharon Gelman stated that "Any charity would jump at the chance to be involved in a major Star Wars event! We at ANSA consider it a great honor to be the beneficiary of the Los Angeles premiere of this film, which will actually be an historic occasion, as the grand finale of a true cultural phenomenon." I can not understand how they could do such a dishonor to the Fans who attended this event. An event they themselves called historical. Many things could have been done to make this a more memorable event. Having a star of the film pose for $10 a photo would have made a hugely memorable evening, along with providing more donations to ANSA.


You can read other Los Angeles charity premiere reports in the links below:



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[Episode III - News Archives]
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