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UK Midnight Madness Posted By Dustin on March 31, 2005
STAR WARS MIDNIGHT MADNESS AT TOYS R US
While the whole galaxy eagerly awaits the release of Star Wars: Episode III Revenge of the Sith, due out in cinemas on May 19th 2005, Toys R Us will be the first to launch the fantastic range of Star Wars products.
Toys R Us will open 11 of its stores at 12am on Saturday 2 April so fans can be the first to get their hands on over 100 different Star Wars products including fantastic role-playing toys, action figures, vehicles and electronic lightsabers from Hasbro plus other Star Wars merchandise including Lego, games and much more.
Stores in Brent Cross, Croydon, Medway, Southampton, Bristol, Oldbury, Warrington, Leeds, Edinburgh, Glasgow and Gateshead will all be opening their doors at midnight to allow fans the first opportunity to purchase the much sort after Star Wars products.
The Brent Cross store will see a special appearance from the original Darth Vader - Dave Prowse, who will be at the store at midnight on 1 April to meet fans and sign autographs. A lifesize X-Wing will also be on display at the Brent Cross store.
To celebrate the midnight madness Toys R Us are offering the first 50 customers at each store a free lenticular Star Wars print, plus fans will also have the opportunity to get their hands on an exclusive Midnight Madness t-shirt.
"Star Wars fans are very important to us and we are delighted to be the first store to offer them the fantastic range of brand new merchandise." Said Mike Coogan, Marketing Director, Toys R Us.
He continued "In addition to all the activity happening at the participating stores we are also offering customers a limited edition Holographic Yoda figure from Hasbro."
Security at each store will be taken care of by a squad of Storm Troopers*.
Launching in cinemas globally from 19 May 2005, the final part of George Lucas' epic adventure follows Anakin Skywalker's path to the Dark Side and also answers many questions that fans have had about the series since the first instalment in 1977. Famous characters such as Obi-Wan Kenobi, R2-D2 and Chewbacca are back and joined by new friends and enemies.
*Storm Troopers will only be present at the following stores: Brent Cross, Oldbury, Croydon and Bristol. Stores open at 00.00h (12am) on Saturday 2nd April All other stores open at 9am on Saturday 2nd April
Store Information: Brent Cross Opposite Brent Cross shopping centre Croydon Purley Way (A23) Medway A229 (near Rochester Airport) Southampton Western Esplanade (city centre) Bristol Junction 17, M5 Oldbury Junction 2, M5 (Wolverhampton Road) Warrington Opposite Ikea Leeds M62, Junction 27 Gateshead Metro Centre
For details of your nearest Toys R Us store, freephone 0800 038 8889 or visit www.toysrus.co.uk